Judul
CONSTRUCTING INSTITUTIONAL IDENTITY: Multimodal Discourse
and Ideology on University Websites
Penulis:
Dr. Pirman Ginting, S.Pd., M.Hum.
Editor
Dr. Yenni Hasnah, S.Pd., M.Hum.
Layouter
Rizki Yunida Br Panggabean, S.Pd.
Cetakan Pertama ; July 2026
(xvi+ 218 Hlm); 15 X 23 Cm
ISBN :
:
Penerbit
UMSU PRESS
Redaksi
Jalan Kapten Mukhtar Basri No 3 Medan, 20238
Telepon, 061-6626296, Fax. 061-6638296
Email; Umsupress@Umsu.Ac.Id
Website; Http://Umsupress.Umsu.Ac.Id/
Anggota IKAPI Sumut, No: 38/Anggota Luar Biasa/SUT/2020
Anggota APPTI, Nomor: 005.053.1.09.2018
Anggota APPTIMA, Nomor: 01/B/Anggotaapptima/2023
COPYRIGHT PROTECTED BY LAW
No part of this book may be reproduced, distributed, or transmitted in any form or by any means, whether electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without the prior written permission of the author.
The central argument of this book is that university websites are not neutral communicative environments. They are ideological spaces: digitally designed semiotic fields in which institutional identities are actively constructed, naturalized, and projected through the coordinated deployment of multiple communicative modes. Every compositional choice in the design of a university homepage, from the image selected, color deployed, typeface chosen, spatial arrangement of elements, constitutes a motivated semiotic decision that reflects the social interests, institutional values, and ideological orientations of its producers. Understanding these choices, and the institutional realities they construct and conceal, is the analytical project this book pursues across seven chapters hat follow.
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